Leadership is not a role you play (and has nothing to do with your position or title)

In 2018, Nadia Murad and Dr. Denis Mukwege won the Nobel Peace Prize, each for their commitment to combating sexual violence in war zones. Nadia survived it herself and became a global voice for women who have experienced this violence. Dr. Mukwege has been treating survivors at his hospital in Congo for years and speaks out publicly, often at personal risk.

I had the privilege of working with them. Every time I saw them speak in public, I noticed the same thing: it’s not about the words, but about the conviction and commitment from which they speak. Within minutes, it becomes clear that leadership is truly embodied here, not merely presented. Is someone speaking from a role, or from a deeply felt necessity and connection to the cause?

You see this difference on a global level as well. Mark Carney, Prime Minister of Canada, recently articulated a fundamental break with the old world order in an impressive manner at the World Economic Forum in Davos. His analysis was sharp, historically grounded, and imbued with urgency. Even with a staff and speechwriters, a message only comes across if the speaker sincerely believes in what they are saying and conveys this to their audience.

This principle also applies within organizations. CEOs, executive boards, and managers who explain decisions or address colleagues can genuinely connect with people and come across as credible. For many leaders, however, everything looks perfect on the surface—the slides are polished, the words are relatable—and yet it all feels hollow.

Leaders you truly want to follow aren’t preoccupied with their job titles or other trappings. Their authority stems from how they act: they connect with others, provide direction, and demonstrate that they are part of the bigger picture. They speak with clarity and integrity, and their words and actions serve as a compelling guide for others. This combination of decisiveness, honesty, and commitment inspires people to listen, believe, and follow along.

And the great thing is: you can learn this. As a leader, you can practice speaking in a way that truly engages your audience. To do this, it’s important to connect with your own inner source—that core from which your words sound authentic, passionate, and convincing. You can address a room based on your title, or you can touch an organization by being your true self. People notice the difference. A coach can help accelerate and deepen this process.